The "Last On, First Off" Rule: Always put your jewelry on *after* applying perfumes, hairsprays, and lotions. The chemicals in these products can react with the gold plating and cause it to dull or wear away prematurely.
Keep it Dry: While 304 stainless steel is water-resistant, frequent exposure to water (showering, swimming, or washing dishes) can eventually impact the bond of the gold plating. Remove your pieces before entering pools or the ocean, as chlorine and saltwater are especially harsh.
Sweat-Free Zone: Remove your jewelry before high-intensity workouts. The salts and acidity in sweat can accelerate the fading of the 18k gold layer.
Gentle Cleaning: If your jewelry looks a bit dull, clean it using only a soft, lint-free cloth or a specialized jewelry polishing cloth.
For a deeper clean: Use lukewarm water and a drop of mild, pH-neutral dish soap. Use a very soft brush (like a baby toothbrush) to gently clean crevices, then pat dry immediately with a soft towel.
Avoid Abrasives: Never use toothpaste, baking soda, or harsh chemical cleaners. These are too abrasive for gold plating and will "sand" the gold right off the steel base.
Smart Storage: When not in use, store your ELARA pieces in a cool, dry place. Ideally, keep them in the original soft pouch or a separate compartment of a jewelry box to prevent them from scratching against other pieces.